Privacy policy

This privacy policy describes how LadyLike (the website, we) collects, uses, and shares your personal data during your visits, when you use our services, or purchase from www.ladylikes.co (the website) or otherwise communicate with us regarding the website (collectively referred to as the services). The use of you/your (etc.) in this privacy policy refers to you as a user of the services, whether you are a customer, website visitor, or any other person from whom we have collected data under this privacy policy.

We recommend that you read this privacy policy carefully.

**Changes to this Privacy Policy**

We may occasionally update this privacy policy, for example, to comply with new procedures or due to other operational, legal, or legislative reasons. The revised privacy policy will be published on the website, as indicated by the date listed under "Last updated," as well as taking any other actions required by applicable law.

**How We Collect and Use Personal Data**

To provide the services, we collect your personal data from a variety of sources as described below. The types of data we collect and use vary depending on how you interact with us.

In addition to the specific purposes listed below, we may use the data we have collected about you to communicate with you, provide or improve the services, comply with any applicable legal requirements, enforce any applicable terms of service, and to protect the services, our rights, and the rights of our users and others.

**What Personal Data We Collect**

The types of personal data we collect about you depend on how you interact with our website and use our services. When we use the term personal data, we refer to information that identifies you, relates to you, describes you, or can otherwise be linked to you. The sections below describe the categories and specific types of personal data we collect.

**Data We Collect Directly from You**

Data that you submit to us through our services may include:

- **Contact Information** such as name, address, phone number, and email address.
- **Order Information** such as name, billing address, shipping address, payment confirmation, email address, and phone number.
- **Account Information** such as username, password, security questions, and other information used to secure your account.
- **Customer Support Information** such as information you choose to share when communicating with us, such as when you send a message via the services.

Certain features of the services may require you to provide specific information about yourself directly. You can choose not to share such information, but this may make it impossible for you to use or access those features.

**Information We Collect About Your Use**

We may also automatically collect certain information about your interaction with the services (usage data). For this purpose, we may use cookies, pixels, and similar technologies (cookies). Usage data may include information about how you access and use our website and your account, including data about your device, browser, network connection, IP address, and other information about your interaction with the services.

**Information We Obtain from Third Parties**

Finally, we may also obtain information about you from third parties, including from suppliers and service providers who may collect information on our behalf, such as:

- Companies that support our website and our services, such as Shopify.
- Our payment processors who collect payment information (e.g., bank account details, credit or debit card information, billing address) in order to process your payment for distributing your orders and delivering the products or services you have requested, to fulfill our contract with you.
- When you visit our website, open or click on emails we send you, or interact with our services or ads, we or third parties we collaborate with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

All information we receive from third parties will be processed in accordance with this privacy policy. See also the section below, Websites Owned by Third Parties and Links.

**How We Use Your Personal Data**

- **Providing Products and Services:** We use your personal data to provide you with the services to fulfill our contract with you, including processing your payments, distributing your orders, sending you messages related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, and other functions and features related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your data according to its privacy policy and consumer protection policy.
  
- **Marketing and Advertising:** We may use your personal data for marketing and advertising purposes, such as sending marketing, ads, and promotional communications via email, SMS, or regular mail, and showing you ads for products or services. This may include using your personal data to better tailor the services and advertising on our website and other websites. If you reside in the EEA, the legal basis for this processing of personal data is our legitimate interest in selling our products, according to Article 6(1)(f) of the GDPR.
  
- **Security and Fraud Prevention:** We use your personal data to identify, investigate, or take action regarding any fraudulent, illegal, or harmful activity. If you choose to use the services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access information with anyone else. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for this processing of personal data is our legitimate interest in keeping our website secure for both you and other customers, according to Article 6(1)(f) of the GDPR.
  
- **Communicating with You and Improving the Service:** We use your personal data to offer you customer support and improve our services. This is a legitimate interest for us to be responsive to you, to provide you with effective services, and to maintain our business relationship with you under Article 6(1)(f) of the GDPR.

**Cookies**

Like many others, we use cookies on our website. For more information about the cookies we use to run our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and our services (including to save information about your activity and preferences), to conduct analytics, and to better understand how users interact with the services (which concerns our legitimate interest in administering, improving, and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products, and advertising on our website and other websites.

Automatically accepting cookies is the default in most browsers, but you can change your browser settings to remove or reject cookies. Please be aware that your experience may be negatively affected if you remove or block cookies, and some services, such as certain features and overall functionality, may cease to work entirely or partially. Additionally, blocking cookies may not fully prevent our information sharing with third parties, such as our advertising partners.

**How We Disclose Personal Data**

Under certain circumstances, we may disclose your personal data to third parties for the purpose of fulfilling contracts, for legitimate purposes, and for other reasons covered by this privacy policy. Some examples of such circumstances:

- Data may be shared with suppliers or other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, distribution, and delivery).
- Data may be shared with business and marketing partners to deliver services and advertising to you. Our business and marketing partners will use your data in accordance with their privacy notices.
- When you request or otherwise consent to us sharing certain data with third parties, for example, to deliver products to you or when you use widgets on social media or login-based integrations, we may also share your data.
- Data may be shared with our affiliates or within our corporate group as part of our legitimate interests in running a successful business.
- Data may be shared in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (e.g., in response to subpoenas, search warrants), enforce applicable terms of service, and protect and defend the services, our rights, and the rights of our users and other persons.

We disclose the following categories of personal data and sensitive personal information about users for the purposes outlined above in "How We Collect and Use Your Personal Data" and "How We Disclose Personal Data":

| Category | Recipient Categories |
| -------- | -------------------- |
| Identifiers such as basic contact details and certain order and account information | Suppliers and third parties that perform services on our behalf (e.g., internet providers, payment processors, distribution partners, customer support partners, and data analytics providers) |
| Commercial information such as order, shopping, and customer support information | Business and marketing partners |
| Internet or other similar network activity, e.g., usage data | Affiliates |
| Geolocation data, e.g., locations determined via an IP address or other technical methods | |

We do not use or disclose sensitive personal data without your consent or to draw inferences about you.

**Websites and Links Owned by Third Parties**

Our website may provide links to websites or other online platforms operated by third parties. If you follow links to websites not owned by our affiliates or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including whether the information on these websites is accurate, complete, and reliable. Information that you provide on publicly accessible sites, including information shared on third-party social networking platforms, may also be seen by others using the services and/or those using these third-party platforms without limitation on how it may be used by us or third parties. The mere fact that we include links of this nature does not imply that